Supported Devices by SuperPro 5000 now exceeds 46,000

DEVICE COUNT as of 20^TH of JANUARY,
2009

SuperPro Software Version 2.87 has been updated (01/12/09);

Programmers	Manufacturers	Devices
SuperPro 3000U	198	46,496
SuperPro 9000U	193	40,579
SuperPro 5000	157	46,113
SuperPro 5004GP	157	46,113
SuperPro 580U	183	34,125
SuperPro 280U	159	23,696

Xeltek Inc. Summer Sale

Xeltek Summer Sale

Effective immediately, Xeltek is announcing price reduction on its entry level SuperPro Z Universal programmer. Its current price has been reduced from S299 to $249ea, a drop of $50. The offer is for limited time only until the stock runs out.

SuperPro Z is an entry level programmer with a 40-pin ZIF socket. It supports 3,500+ devices and interfaces to a PC via parallel port. Various socket adapters are available to support package types such as PLCC, SOIC, TSOP, QFP, etc.

Xeltek Inc. is glad to give their customers the new price for SuperPro Z as $249.00. It is also announced that Xeltek Inc. is giving special discounts to their distributors on SuperPro Z orders for limited time only. It is said that this campaign will be limited with the current inventory and it is planned to be ended by the end of this summer which is 31^st of August.

In this manner, Xeltek Inc. is highly recommending to their valuable distributors/customers to act quickly and pile their stocks before it is too late!

Please contact sales@xeltek.com for further information.

Xeltek Inc.

Device Count, a Marketing Ploy???

Device count issue has come up more than once; and I am compelled to make a statement.

Nowadays; many devices support multiple package types. So, most programmer manufacturers count different package types as one device. There is an industry consensus on this. All the large manufacturers list devices with the supported package types and count total numbers as supported devices.

However, some programmer manufacturers have raised an issue about the device count. So, let’s give an example. An IC device comes with DIP and BGA type packages. Programmer manufacturer A supports both package types and B supports only a DIP type. If a customer needs a support for BGA type he will have to go to company A and not company B. The company B lost a sale because they didn’t support the BGA type. So, is it important to put in engineering and manufacturing resources to develop and manufacture different package types? It definitely is. It often makes a difference between making a sale or not.

So, why some companies are complaining about high device count of other companies? Because they don’t have enough financial and manpower resources to develop and manufacture many different adapters, but don’t want to admit it. Manufacturing and stocking many socket adapters cause significant strain on financial and engineering resources and only some larger programmer companies can undertake them.

- So, is showing high device count a marketing ploy?
No, it shows strength of the company.

- Then, is it a sour grape by lesser companies who cannot undertake such a task?
It sure is.

Sam Kim
President
Xeltek Inc.

Illegal distrubution of SuperPro® programmers

Illegal Distrubution of Xeltek SuperPro® Programmers

Due to high popularity of Superpro® programmers some resellers have engaged in illegal import and distribution of Xeltek Superpro® programmers. This resulted in inadequate support to users, degraded reputation for Xeltek, and disruption of authorized distribution channels. Xeltek is in the process of establishing a registration process, which will require all authorized distributors and end-users to register in order to complete installation of Superpro® Software (Chinese language version excepted). Here is the summary of operation.

• Serial number of a unit must match from 3 sources; Manufacturer (Xeltek), Authorized distributor, and Purchaser(user)
• Machine and time-zone dependant Authorization code will be issued to complete registration and installation of the purchased unit.
• Both CD and web down-loaded programs will be subjected to registration.
• All units sold in 2008 will be subjected to registration. It will be the responsibility of authorized distributors and purchasers to register.

The resultant effect would be as follows:

• Illegally sold/purchased units will fail to install rendering the purchased unit inoperable.
• In case of a dispute, it is the responsibility of the distributor and purchaser to submit proof of legal sales or purchase.
• Xeltek and its affiliates reserve a right to refuse service to all purchases, which cannot be substantiated as being a legal purchase.
• Distributors must purchase through Xeltek USA, Xeltek China, or Xeltek Korea direct. Any purchase made through other channel is illegal.
• End-users must make purchase through an authorized distributor in their country. In case of a dispute, Xeltek USA retains sole right for determination.
• A purchase made from China, Hong Kong, and neighboring countries for use in other country is illegal.

Best Regards,

Sam Kim
President